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Gonzaga + Donar
NEVER-ENDING PATHS of EXPLORATION

Gonzaga + Donar stand at Orgatec Koeln Messe, has a corner position. To make the stand inviting, we created a shortcut path from one open edge to the other. By setting this base path, parallel paths were formed for free flow of the crowds through the stand. Every other path is covered in grass to accommodate the products being presented. Continuing the pathways onto walls enhanced the pull-in effect, to make the stand attractive from afar. 

By selecting the interactive products presented and placing them on the outer edges of the stand, we created a halt effect. This made people stop and interact with the products and lured them into the stand, to walk along other products.

The white/green base of the stand enhanced with a pallet of colorful products, thus comes together in a fresh and appealing atmosphere one cannot wait to explore. 

Client:
Gonzaga d.o.o., Donar d.o.o.