Slogan of the Kerrock brand, Infinite power of imagination, outlined the guidlines for the concept design of the showroom for the company Kolpa, d.d.
We are all familiar with fairytales, all generations are. We all imagined our own wonderland that was unfortunately suppressed due to continued oppression by the cruel real world that surrounds us; which is why we've imagined this exhibition space as a journey through a magical land. Fairytales have the power to conjure up things to be monumental and magnificent.
This allowed us to present all the properties and methods of processign the material, while letting visitors know, that with Kerrock, nothing is impossible. Visitor enters the story through the pages of a book. First, he walks in to a dark room, where Kerrock lumino shows his powers. The path continues through the keyhole, to the fairytale garden, past a number of products of infinite shapes and imagination. The journey ends with a rest under the majestic tree, that presents all colors the material has to offer.